TOP TIPS IF YOU’RE CONSIDERING WRITING THE SCRIPT:
Radio is your ‘friend’.
If you took your beloved on a romantic trip, would you SHOUT across the bedroom? – Nah, me neither. So why do so many advertisers continually feel it’s OK to cram as many words as possible into 30 seconds and shout them at the listener?
Work on the basis of 2.5 words per second with a limit of 80/85 words and your message will come across clear, unrushed and more importantly; successfully!
If you think comedy works well in Radio Advertising, think again!
It may well look good on paper and make you grin or snigger but can you imagine being told the same joke up to TEN times a day?
It very soon loses any ‘comedic’ appeal; in fact it can turn the listener OFF. So comedy should always be considered wisely.
ONE COMMERCIAL – ONE OFFER!
CONSIDER MUSIC WISELY. Music doesn’t really ‘sell’ anything, unless you licence a popular piece. Nursery rhymes are as good at anything for ‘instant recognition’ costing nothing and are prime material for a ‘jingle’ or suchlike.
Unless you are a pizza takeaway or an emergency plumber, telephone numbers should NEVER be used, unless it’s as simple as 0800 123 456 or similar.
A successful commercial should only include one response mechanism.
Make sure the advertiser’s name is in the script at least THREE times.
01484 532677
Radio is your ‘friend’.
If you took your beloved on a romantic trip, would you SHOUT across the bedroom? – Nah, me neither. So why do so many advertisers continually feel it’s OK to cram as many words as possible into 30 seconds and shout them at the listener?
Work on the basis of 2.5 words per second with a limit of 80/85 words and your message will come across clear, unrushed and more importantly; successfully!
If you think comedy works well in Radio Advertising, think again!
It may well look good on paper and make you grin or snigger but can you imagine being told the same joke up to TEN times a day?
It very soon loses any ‘comedic’ appeal; in fact it can turn the listener OFF. So comedy should always be considered wisely.
ONE COMMERCIAL – ONE OFFER!
CONSIDER MUSIC WISELY. Music doesn’t really ‘sell’ anything, unless you licence a popular piece. Nursery rhymes are as good at anything for ‘instant recognition’ costing nothing and are prime material for a ‘jingle’ or suchlike.
Unless you are a pizza takeaway or an emergency plumber, telephone numbers should NEVER be used, unless it’s as simple as 0800 123 456 or similar.
A successful commercial should only include one response mechanism.
Make sure the advertiser’s name is in the script at least THREE times.
01484 532677